'Changing PR world....'; law story next?

Dateline: Sun 11 Sep 2011

http://www.indystar.com/article/20110911/BUSINESS/309110001/To-stay-alive-changing-world-PR-firms-must-change-too?odyssey=mod|newswell|text|IndyStar.com|p

Dana Hunsinger Benbow's story in the Indianapolis Star today on the changing face of public relations in this city -- the big firms, like Hetrick Communications, are closing -- could be written about a number of industries.

The gist is: "Gone are the days of loarge agencies that mailed out press releases and followed up with a personal visit or phone call. Welcome to the days of Twitter, Facebook and plenty of other methods that give companies direct access to market themselves."

"'The delivery model is definitely changing. It's changing to the solo practioner,' said Bruce Hetrick, who is closing his 17-year-old firm. "You do not have to be in an office housed with a bunch of people doing the same thing. You can work on your own."

Key words: the delivery model is changing. Also true for newspapers, obviously, but also any number of big-office operations that provided services that are no longer necessary in a sluggish economy. Think architecture, law and -- well, what else? You can tell me.

As to law, found this interesting piece: "The Death of Big Law," by Larry Ribstein of the University of Illinois College of Law, published a year ago in the Wisconsin Law Review. Here is the thesis:

"Large law firms face unprecedented stress. Many have dissolved, gone bankrupt or significantly downsized in recent years. These events reflect more than just a shrinking economy: the basic business model of the large U.S. law firm is failing and needs fundamental restructuring. There are at least three prerequisites to establishing the viable large legal services firm of the future. First, the firm must own a core of durable, firm-specific property. Second, the firm must be able to secure non-lawyer financing in a variety of forms. Third, coherent legal structures must evolve that are suitable for large law firms. Big Law’s ability to meet these conditions is contingent on significant changes in the regulation of law practice. The article discusses the current stresses on Big Law, potential business models for legal services, and the forces that may usher in the introduction of these models."


 

 

 

Comments

Citizen X [unverified] said:

I am sorry for Mr Hetrick and his soon to be ex-employees.

That said, I used to be marketing communications director for a fairly large business some years ago. My manager hired his firm to do PR for our firm. Bruce took my marketing deliverables, copied them verbatim onto his letterhead and sold them back to my boss.

I pointed this out. A month or so later, I was approached by a business which shared office space with Mr Hetrick's firm at that time. I was offered a position with the same duties at substantially more money. I accepted and two weeks later was dismissed.

Coincidence? You and your readers get to make up your own minds.

I went ot Mass this morning and the readings' theme was forgiveness, so I have no more to state.

2011-09-11 14:06:58

Tell The Truth [Member] said:

Citizen is funny.

In this town, PR flacks got good story placement, and were able to call-off the media dogs on their clients. Rather easily.

Ask Jimmy Irsay. Few places other than Indy, could an NFL team owner recover after his Nora Apothecary misadventures.

Now he's a hero. Thanks to Mrya B.

PR flacks succeeded here for a long time because our media is mostly lazy. There you have it. Pretty simple.

2011-09-11 16:02:09

Seneca [Member] said:

". . . Few places other than Indy, could an NFL team owner recover after his Nora Apothecary misadventures. . . ."

And get multimillion$ of taxpayer welfare, just because he demands it so he can keep up with his fellow fat cat$, including a fellow multibillionaire sports team owner who gets the same, just because he demands it.

Multibillionaire owner$, multimillionaire player$.

2011-09-12 03:53:57

Citizen X [unverified] said:

Curious that the link to the story is dead. Seems the story has been deleted.

2011-09-13 07:52:13

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