On paywalls, and how publications will get readers to spend

Dateline: Wed 11 Aug 2010

money when everything on the web is free, or mostly free.

This is the subject of an article by Dee-Ann LeBlanc, a friend of Tom Henderson. We all know our Tom: a computer geek and a writer (you have read his pieces in the Indianapolis Business Journal) and a frequent contributor to this blog.

LeBlanc has some interesting and timely observations. Her piece is titled: "Publications ponder paywalls."

Here 'tis.

http://www.internetevolution.com/author.asp?section_id=990&doc_id=195485

Also, did anyone else catch the afternoon debate on NPR yesterday, regarding the future of magzines? Same issues we deal with all the time here, altho one argument is that magazines, the good ones anyhow, have a far more sophiticated web presence than newspapers. Hence they are better positioned to go forward. Some, of course -- not all.

 

Comments

Tell The Truth [Member] said:

Damn, I love good magazines. Vanity Fair is a regular monthly read, and it lays around for 2-3 months...solid writing. My latest find for beautiful layout and decent articles? San Francisco mag. Wonderful.

2010-08-11 13:06:27

hendy [Member] said:

Writing and information can be really good in magazines, but there's a decided resistance to paywalls. Tablets and e-readers might change some of that, as in bundled subscriptions where the publisher can determine if they're getting read (for advertiser sake).

So far, experiments like Murdoch's paywall, have been miserable. But news versus content may change some of that. Paper is dead. Screens are today.

2010-08-11 22:08:44

Tell The Truth [Member] said:

(sigh) Hendy is right

Sad but true

I don't think paper will ever completely die. It'll become the "when I was younger..." stories among we oldsters.

None of my three kids--all bright--regularly reads a paper. Books? Yep. But newspapers? No.

Where did I go wrong?

2010-08-12 06:51:32

hendy [Member] said:

You didn't go wrong. The information is still there, but the delivery vehicle has changed.

When I was a kid, you picked up the phone and an operator said "Number please?". This was Jasper, circa 1960. Today, I talk on my cell phone using a Skype application to talk to my friends in Germany for zero dollars and zero cents. I press two numbers on the phone. Hallo?

Your kids are normal. Content and journalism will always be important. We don't drive on dirt roads anymore, dodging goats.

2010-08-12 09:09:59

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