More consolidation for Gannett; more layoffs

Dateline: Thu 03 Sep 2009

Gannettoid blog has been on top of the recent moves by Gannett to consolidate its ad centers, concentrating action in Indianapolis and Des Moines.

Important: if any readers of this blog have any more info, please post in comments here (anonymously, or as  you wish) or send an email to or to We are trying to get as much info as possible.

The Star has a tiny story this morning. Here is what Gannettoid has to say:

"With a note to publishers Wednesday morning, Gannett finally confirmed it will consolidate its advertising production to centers in Des Moines and Indianapolis.

"The company had been declining to discuss the move since it was first mentioned in a report one week before taking place Aug. 10-11 in Des Moines.

"Publishers were sent details on the regional ad building centers in an e-mail from Bob Dickey, Gannett's president of the newspaper division, that said, "Our plans to create centralized advertising production centers in Des Moines and Indianapolis have progressed to the point where we wanted to update you and your employees."

"The e-mail, obtained by, included a release for newspapers to share with employees, a Q&A document for employees and a more detailed note on the project from Austin Ryan, Gannett's vice president of production, that Dickey said, "I request that you limit distribution of Austin’s letter to only your operating committee members."

"Dickey told publishers there were still issues to be worked out on this project, "but I felt it was important to communicate the overall concept."

"Gannett, which has significantly reduced payroll with layoffs, including a round of at least 2,200 employees in December 2008 and its current round of at least 1,400, publicly tried to highlight two positives of this consolidation — the addition of jobs in Des Moines and Indianapolis.

"Just moments after sent an e-mail to Michael Kane, publisher of The Indianapolis Star, asking how many employees may be added to the site because of this move, the paper posted a story on its Web site saying it "will initially employ 30 people early next year, with a potential expansion to 100."

"The next paper with the announcement online was The Des Moines Register, saying the move will create 91 jobs in Des Moines.

"Overall, the company will again eliminate jobs. The Q&A confirmed there will be layoffs, saying 'While there will be staff reductions at our newspaper operations, retention considerations will be addressed as each operating unit is notified and the roll out period begins at that unit.'

"No number was included, but a Gannett business plan from October 2008 proposing the consolidation move estimated 750 jobs could be eliminated. That estimate was compiled before the recent layoff rounds and could be fewer now.

"Ryan noted the company is working on "retention plans for staff as this project will take numerous months to roll out and it will be important to retain staff during this time and reward them for their efforts." Ryan did not say if that meant employees who stayed through a certain date would be eligible for a bonus or just unemployment benefits.

"Since Gannett held its meeting in Des Moines, other media companies have either announced they will be consolidating ad production or have begun forming plans. According to the Q&A and Ryan's letter, the ad centers are expected to be running by November, with Des Moines and Iowa City being the first sites to go live and the Indiana group of newspapers following. Larger sites would follow beginning in February 2010 with a goal to have all sites converted by the first half of 2011.

:Rollout schedules are still being developed, the notes said.

"Ryan's note said the company has 'signed an enterprise-wide agreement with DPS for a consolidated ad tracking system - DPS Ad Tracker.' He went on to explain DPS is currently used at 60 sites, while 15 sites use other vendors and the rest have no ad tracking system.

Ryan called DPS 'an industry leader in ad tracking' and said the company 'has been a very important business partner to Gannett for several years.' On its Web site, DPS calls itself the 'proven world leader in advertising production and tracking solutions.'"


Tell The Truth [Member] said:

So, the insane New World Economy has now offered up...a reason for us to rejoice? More jobs in Indy? Via cutbacks elsewhere?

The purist in me is sad for those losign their jobs. The realist in me says, hoenstly, it's ad critters,'s hard to muster a lot of sympathy, ya know?

2009-09-04 06:34:38

kries13 [Member] said:

Pretty sad all the way around. And as an ex "ad critter" at The Star - they are a hard working bunch and are deserving of both ympathy and respect. Editorial is vital - but so is advertising.

2009-09-04 07:32:39

DwightSchrute [Member] said:

And does this mean when all the advertising graphic work is reassembled in Indianapolis,even more ads will be outsourced to India? Yeah, you heard that right! Each advertising graphic designer was supposed to send three ads to India each day. But that was several months ago. I wonder how many its up to today?

2009-09-04 21:46:14

NewsVet [Member] said:

So that's why we have so many "co-workers" from India, Pakistan and Bangladesh on Facebook's Indianapolis Star network. Not kidding - you can check it out. Thanks for clearing that up.

2009-09-05 00:46:12

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