Is the Marsh account gone?

Dateline: Wed 29 Oct 2008

Rumor is that the Star lost the Marsh grocery account. A quick look at my favorite food section today indicates that the Marsh ad is not running along the bottom of a two-page spread, where it used to be shamelessly tied to recipes being served up.

Some years ago, former Star marketing director Kimberly Parker told a group of editorial managers that we should all revere L.S. Ayres, because its ads carried the newspaper and paid our salaries. But Macy's came to town and changed that gameplan.

Can anyone confirm that the Marsh account is ka-put? And how about the other rumor -- that Gannett wants to peel down the Star in order to sell if off?


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