More pain, no gain: Cincy Enquirer to drop classifieds two days a week

Dateline: Tue 30 Dec 2008

Thanks to reader Jim Burns for spotting this in Editor and Publisher and sending it this way:

According to Associated Press, the publisher of the Enquirer, owned by Gannett, says...

...the newspaper will drop its classified ads section on Mondays and Tuesdays, part of a cost-cutting response to falling revenue and a decline in spending by advertisers.

"In a front page letter to readers on Sunday, Margaret Buchanan says the newspaper will begin using a narrower page size beginning in March, allowing a reduction in newsprint and ink usage, the Enquirer's second biggest expense.

"Other changes include folding the 'Our Life' section into the back of the paper's 'Local' section from Monday through Thursday and reducing television listings to just the evening programming of major broadcasters.

"The Enquirer, owned by Gannett Co., has a weekday circulation of about 200,000, and more than 300,000 Sundays."

Here is the link:

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003925322

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