Web first

Dateline: Fri 07 Sep 2007

The Press Gazette in the UK is reporting that 'a web-first news strategy 'boosts print sales.'

Here's the lead:

"Evidence from regional and national newspapers this week suggested

that a "web-first" publishing strategy may boost print circulation.

In the wake of the regional press ABC circulation audit, Newsquest

group editorial manager Margaret Strayton said a policy of putting

stories online before they appear in the newspaper has created new

readers through raised awareness"

And the link:

http://www.pressgazette.co.uk/story.asp?sectioncode=3&storycode=38703&c=1

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